Shiny Object Syndrome: How Focus Dilution Derails Product Strategy
Aaron Wise
Split-brain decision-making and focus dilution derail product strategy by spreading resources thin across unaligned initiatives.
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Marty Cagan
Articles
Mind the Gap: Bridging Strategy, Engineering, and Launch Without Losing the Plot
Aaron Wise
A modern product process bridges strategy, engineering, and launch by aligning cross-functional ownership, customer insights, and disciplined execution.