“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov What Every Executive Should Know About Sales and Marketing: Demystifying the Funnels In today’s interconnected business landscape, the lines between functions like product, […]
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“Success in business is never a one-man show. It requires a seamless collaboration of talent and innovation across every corner of the company.” — Richard Branson How the CTO, Product, and Engineering Teams Can Support Sales Engineering for Business Success
“Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.” – Bill Gates Becoming a T-Shaped CTO: Why It Matters and How to Succeed Across the Organization The role of a Chief Technology Officer (CTO) has
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“People don’t care how much you know until they know how much you care.” – Theodore Roosevelt Mastering Pre-Sales for Technical Professionals: Crafting the Right Message and Approach for Success In the world of technical sales, success lies in more
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“Your most unhappy customers are your greatest source of learning.” — Bill Gates Working with Customer Service/Customer Experience Teams at Different Stages of a Company’s Lifecycle As a company evolves, so do its customer service (CS) and customer experience (CX)
“Great things in business are never done by one person. They’re done by a team of people.” — Steve Jobs Working with the Sales Team at Different Stages of a Company’s Lifecycle In every organization, the relationship between engineering and
“Creativity is intelligence having fun.” — Albert Einstein Navigating Marketing Collaboration at Different Stages of a Company’s Lifecycle The relationship between engineering, product, and marketing teams evolves as a company grows. The needs of the business change over time, and
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