Beyond Features: Why Non-Functional Requirements Are the Secret Sauce for Product Success

“Good design is obvious. Great design is transparent.” — Joe Sparano

Understanding Non-Functional Requirements (NFRs): Why They Matter and How to Use Them

When developing a product, non-functional requirements (NFRs) often take a backseat to the business requirements that define a product’s core functionality. Yet, NFRs are crucial for shaping the overall user experience, performance, and stability of any system. Integrating these requirements effectively into the product development lifecycle—and ensuring they’re represented in tools like Jira—helps bridge the gap between technical goals and business value.

In this post, we’ll dive into what NFRs are, why they matter, and how you can effectively incorporate them into product management workflows to ensure they’re addressed alongside business requirements.

What Are Non-Functional Requirements?

Non-functional requirements specify criteria for the system’s performance, usability, reliability, and other operational aspects rather than what the system should do (as defined by functional requirements). They often set standards for:

  • Performance: How fast the system should respond under certain conditions
  • Scalability: The system’s ability to handle growth in users, data, or requests
  • Reliability: Uptime guarantees and error tolerance
  • Security: Protection against unauthorized access and data breaches
  • Usability: The user interface’s friendliness and accessibility
  • Maintainability: Ease of updating, troubleshooting, and managing the system

While functional requirements focus on what the product does, NFRs define how well it does it.

Why Non-Functional Requirements Matter

Neglecting NFRs can lead to issues that aren’t visible until it’s too late, such as slow response times, outages during high traffic, or breaches in security. These problems don’t just affect user satisfaction; they can have severe consequences on business reputation, operational efficiency, and compliance.

For example:

  • User Experience: A product might fulfill its functional requirements perfectly but frustrate users due to poor performance or complex usability.
  • Operational Costs: Systems that aren’t optimized for maintainability or scalability can become costly and time-consuming to support as they grow.
  • Business Risk: Security and reliability issues, if left unaddressed, can result in data breaches, service disruptions, or compliance violations.

NFRs help balance user expectations, operational feasibility, and business risk, ensuring the system can meet its requirements in real-world conditions.

Integrating NFRs with Business Requirements and Product Management

Product managers typically focus on business requirements because they align directly with user needs and business goals. However, successfully integrating NFRs with business requirements helps avoid technical debt and ensures the system meets stakeholder expectations long-term.

To achieve this, follow these practices:

  • Align NFRs with Business Goals: Link each NFR to a business objective to make its value clear to stakeholders. For instance, a high-security NFR can be tied to compliance needs, while performance requirements might support a seamless user experience crucial to customer satisfaction.
  • Include NFRs in the Product Backlog: NFRs should appear in the backlog like any other requirement but written as Acceptance Criteria or as dedicated stories if they involve significant work. This integration keeps them visible and prevents them from being overlooked.
  • Prioritize NFRs Early: Treat critical NFRs as early-stage tasks, especially those related to scalability, security, or performance. Addressing them sooner prevents rework later in the development lifecycle.
  • Regularly Review NFRs: Reassess NFRs as the product evolves. Scaling, new regulations, or shifting business goals can introduce new non-functional requirements or change the importance of existing ones.
Writing Effective Jira Tickets for Non-Functional Requirements

Once NFRs are aligned with business needs and prioritized, capturing them in Jira tickets is essential for clear communication and tracking. Here are some best practices for incorporating NFRs into Jira:

  • Use Dedicated NFR Epics
    • Create an NFR epic to organize all related tickets. This approach makes it easy to track non-functional work separately from functional features while keeping them visible in the project’s overall scope.
  • Write Clear Acceptance Criteria
    • For each ticket, define specific, measurable acceptance criteria to ensure the NFR is understood and testable. For example:
      • Performance: “The system should load within 3 seconds under a load of 10,000 concurrent users.”
      • Reliability: “The system should maintain 99.9% uptime.”
  • Leverage Labels and Custom Fields
    • Add labels (e.g., “NFR,” “Security,” “Performance”) and custom fields to help teams filter and track these tickets in Jira. This practice is especially helpful when tracking multiple NFR types across sprints.
  • Assign Dedicated Tasks for Testing NFRs
    • Create tickets specifically for testing and validating NFRs, including load testing, security audits, or usability testing. This separation keeps validation tasks visible and organized, ensuring they’re prioritized and completed before release.
  • Prioritize with a Roadmap or Checklist
    • If working with a roadmap, create a checklist of NFRs that must be met before launch. This list serves as a guide for the team, ensuring that NFRs are completed and validated before moving to production.

Example Jira Ticket for a Performance NFR:

TitlePerformance Optimization for User Dashboard
EpicNon-Functional Requirements
DescriptionOptimize loading time for the user dashboard page under high traffic. Target load time is less than 2 seconds for 95% of users.
Acceptance Criteria (AC)– Dashboard loads in less than 2 seconds for up to 10,000 concurrent users.
– Meets baseline performance metrics defined in the NFR epic.
– Validated via load testing.
PriorityHigh
LabelsNFR, Performance
Assigned ToEngineering

Wrapping up…

Non-functional requirements are crucial for delivering a robust, user-friendly, and efficient product that meets business needs beyond core functionality. By integrating NFRs with business requirements, prioritizing them early, and effectively managing them in tools like Jira, you create a product that not only meets user expectations but is also maintainable, scalable, and secure over the long term.